Popeye

Published by Tokyo-based Magazine House, POPEYE is a men's fashion and lifestyle magazine that has maintained its slogan, "Magazine for City Boys," since its launch in 1976. The magazine defined the "City Boy" style, reinterpreting American casual and Ivy League looks through a modern Tokyo lens. Beyond fashion, it offers in-depth coverage of the culture surrounding urban men's lives, including food, travel, and interiors. Through unique curation that prioritizes distinct taste and manners over fleeting trends, POPEYE has established itself as a timeless and sophisticated lifestyle guide for readers worldwide.