Collection: New Balance

New Balance was founded in 1906 in Boston, Massachusetts, USA, and began by developing arch supports for people who work on their feet for long periods of time, such as police officers, firefighters, and postal workers. The company later launched running shoes and established itself as a footwear brand with superior technology. In 1982, the brand introduced the iconic 990 model, which was hailed as a shoe that offered both flexibility and stability, and today is still a favorite among runners, athletes, and a wide range of consumers for its superior fit and functionality.